Thessaloniki, April 30, 2018





Friday,  May 4, 2018

Time 17:30 – 21:30 | Free entrance


Street 3rd September & Agiou Dimitriou, 54638, Thessaloniki


The Hellenic Institute of Cultural Diplomacy, the first institution in Greece active in the field of Cultural Diplomacy, continues its activities in Thessaloniki, in cooperation with the Olympic Museum-Protergia, by organizing a conference on Sports Diplomacy as one of the aspects of Cultural Diplomacy.

Specifically, the Hellenic Institute of Cultural Diplomacy and the Olympic Museum-Protergia, organize the first day of Sports Diplomacy on Friday 4/5/2018, at 17:30, which will be held at the Olympia Museum-Protergia amphitheater. The two institutions, due to the contribution of the Olympic Games and the major sporting events in events of uniting and networking people, open the dialogue on the dynamics of the Sports Diplomacy, by putting it as a potential supply for stimulating bilateral, multilateral and international relations of cities, states and cultures, but also for promoting their strategic positions.

The aim of the conference is to highlight the important role of Athletic Diplomacy as an integral part of public diplomacy and at the same time to highlight its importance as a diplomatic tool in achieving athletic relations and international partnerships that promote the foreign policy objectives of a country.

The conference will be attended by institutional bodies and representatives of cultural, sporting and diplomatic bodies who, with their knowledge background and recognized status, will raise current and important issues regarding the common vision of Sport and its use as a comparative advantage of promoting culture, by internationally highlighting the unique identity of a country and creating at the same time a strong brand name capable of embellishing its image on the global stage.



The Hellenic Institute of Cultural Diplomacy, (H.I.C.D.) is a scientific non-governmental organisation, which was founded in Athens on the 25th of March 2017 and is the only body of Cultural Diplomacy in Greece. It collaborates with private and public bodies and organizations, both in Greece and abroad, as well as with other academic institutions or research centers, artistic groups, theaters and orchestras in order to promote art, research and innovation.

The Olympic Museum – Protergia – the only one in Greece recognized by the Greek and International Olympic Committee – tells one of the most exciting stories of mankind, the one of the Olympic Games. In the heart of Thessaloniki, on the crossroad of culture, sports and education, the Olympic Museum-Protergia bridges the past with the present and aims at the promotion of the Olympic spirit and our cultural heritage.

Active and founding member of the World Network of Olympic Museums (2006, under the auspices of the International Olympic Committee, Lausanne), the Protergia Olympic Museum has activities on both national and international level.
Member of the International Sports and Heritage Association (ISHA) and the International Council of Museums (ICOM), the Museum has signed a cooperation agreement with the Ministry of Education, the Ministry of Research and Religious Affairs, with Balkan and European Museums and the Olympism For Humanity Alliance, with whom they share a common vision. He has also signed a cooperation agreement with all the members of the Greek Olympic family, the National Olympic Academy, the Hellenic Olympians Association, the International Olympic Truce Center and the Marathon Road Museum.

The purpose of establishing the Museum is to record and promote our athletic and Olympic history as well as promote it in a “living” space, with educational character, where the museum information motivates the public to interact, thus to promote the high ideals of sports and Olympic ideal. The Olympic Museum-Protergia, as a depositary and representative of the Olympic spirit, has a special duty to preserve and transfer the Olympic / universal values  to young people, ​​that consist the foundation of the athletic and Olympic education, and to promote the philosophy of Olympism as a lifestyle to the new generation, thus contribute to the formation of a better society for everyone.


Tel: (+30) 2310 968 531 | Email: